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A randoseru is a traditional backpack carried
by Japanese elementary school students to school,
which has a long history since 1887.
Due to carrying heavy items such as textbooks and water bottles
every day, it has good durability and is very sturdy.
In recent years, not only elementary school students,
but also adults have become fashionable to carry randoseru.
There are many fashionable designs.
POINT
1877
The military cloth backpack
'Ransel' is adopted
As a traditional backpack for Japanese
elementary schools.
This became the etymology of 'Randoseru'.
1887
A sturdy box shaped school bag
like this has been born.
It became the origin of Japan's unique backpack.
The KIDs AMI is produced by Naas bag Co., Ltd.
Naas bag Co., Ltd. has been producing backpacks for over 75 years since 1948.
In terms of quality, we are one of the top backpack manufacturers in Japan.
POINT
Naas Bag Co.,Ltd.
The backpack produced has won multiple awards,
Including the Minister of Education Award and
the Excellent Design Award.
Throughout history, we will continue to create durable
A safe backpack, supported by the smiles of children carrying backpacks.
The KIDs AMI is made by skilled craftsmen who have been dedicated
to making backpacks for many yearsMade one by one.
- 1
- PLAN
We value customer feedback and
Create unprecedented ideas.
- 2
- DESIGN
We closely monitor every detail,
Whether visible or hidden.
- 3
- SAMPLE
Skilled craftsmen with years of
experience and skills
Carefully created one by one.
- 4
- CUTTING
We use safe domestically produced
materials,And work through
machines and human hands.
- 5
- SEWING
We think about the children we carry
on our backs,
Every stitch requires a lot of effort.
- 6
- ASSEMBLY
We mainly focus on domestic
production,Follow the rhythm of
the machine to make backpacks.
- 7
- COMPLETED
The brand name comes from
the English word "Kids" and
the Spanish word "Amigo".
Because backpacks are the
first friends of children
entering elementary school,
we will continue to pursue
"safety, peace of mind, and
quality" and give better
backpacks to everyone.
